The Marketing Mix of Dyson in the United Kingdom

The Marketing Mix and Effect of Dyson’s Environmental and Ethical Concerns in the UK

Whether a company succeeds or fails in the market is determined by the marketing strategy it employs. As a result, the marketing team must ensure that the business has the most effective marketing plan available that sells the company’s products or services and provides value to customers. The second objective is the most important since it impacts the company’s market performance (Meayar, 2018). Businesses get their money from their customers. As a result, their processes must be developed to meet the clients’ needs. It is not just about the product because the marketing mix represents customer preferences and the product. The company should consider how moral and environmental concerns impact its operations. Dyson is one business that has dealt with these problems, and the success of the company in the UK market will depend on how successfully it manages them.


The marketing mix for Dyson


In the UK, James Dyson founded the technological firm Dyson Ltd. in 1991. The company manufactures household equipment such as vacuum cleaners, fans, dryers, and heaters (High, 2014). The business produces its goods both domestically and internationally. A group of knowledgeable business professionals market and sell the products through retailers in the UK and overseas. The company has also adopted internet marketing to reach more clients (Bacon, 2016). Dyson is committed to its customers, and the management team looks for novel strategies to win over this critical stakeholder group. For instance, Dyson places a significant emphasis on meeting customer needs with the tagline “Dyson: Solving Customer Problems in Ways They Never Imagined” (Kotler & Armstrong, 2016, p. 87).

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