Segmentation, Targeting, and Positioning (STP)

Segmentation, Targeting, and Positioning (STP) and its Application


Effective strategic planning is crucial to improving performance in modern markets because of rapid change and escalating competition. However, according to Weinstein (2013), target marketing challenges make it challenging for businesses to expand their markets. Lack of time, focus, and poor preparation are just a few of the author’s suggested factors for the problem. According to Weinstein (2013), to boost an organization’s competitiveness, the target market must be defined, segmented, targeted, and positioned (STP). Furthermore, Hassan and Craft (2012) demonstrate that marketing managers must ensure appropriate targeting to improve efficiency and profitability. Recent research provides ideas on targeting a market best and satisfying client needs for firms to remain relevant and boost their revenue. Managers should understand how to use segmentation, targeting, and positioning (STP), which proposes a number of marketing tactics, to gain a competitive edge and increase productivity in their industries. The strategy can be applied in a number of industries to pinpoint the right market and expand their business.





placement, segmentation, and targeting (STP)





Because they affect how effectively a product is perceived by its target market and how well it is offered to the market, segmentation, targeting, and positioning (STP) are crucial marketing concepts. Kotler and Keller (2010) assert that value creation in organizations begins with the STP formula. It serves as the cornerstone of strategic marketing and the basis for the successful sale of goods and services. Thus, value-added analysis is essential, according to Weinstein (2014), who also emphasizes the necessity for efforts to understand the market and provide customized solutions in response to customer demands. The analysis found that rather than attempting to reach the entire market, marketers should divide their target market into segments they can efficiently serve.

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