MBA program outcomes
Marketing Plan: Part IV
In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part IV, including the sections listed below in your marketing plan.
Branding Strategy
What is the branding strategy for your organization? What is the purpose of your brand? How will you differentiate yourself from domestic and international competitors?
Technology and Social Media
Identify any tools you will use in your promotions, marketing, or advertising. List any tools that you will use for customer relationship management, and identify specific social media tools that will be used.
Implementation Plan
Identify tactics and strategies that you will use to implement your marketing plan. Tactics are short-term, and strategy is long-term. Identify specific dates that you will achieve certain action items. Include a chart or graph that linearly disseminates this information.
Evaluation and Control
How will you evaluate the effectiveness of your marketing plan? How will you follow up with customers? Will you use surveys to track satisfaction and take future actions based on customer recommendations?ConclusionInclude any final thoughts or recommendations that might be pertinent to your marketing plan.
Executive Summary
This section of your marketing plan will capture your key proposal, recommendations, and projected outcomes of the plan. Summarize the critical components of your marketing plan in this section.
Your essay must be three pages long, not counting the title and reference pages.
All sources must be referenced; paraphrased and quoted material must have accompanying citations. You must use at least three references. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources used. Please note that no abstract is needed.