Market Analysis about Apple in China

China’s information, communication, and technology (ICT) industry offer a wide range of products and services from domestic and international companies. Millions of people in the country use mobile phones and other devices, which makes the market quite tempting to multinational firms. Apple Inc is one of the leading international firms in the country’s technological sector. Apple Inc. is revising its strategic marketing plan to remain profitable and competitive despite challenges in the Chinese market.


China’s issues with Apple

Apple is one of the leading tech firms in China. The company’s biggest challenge in China is the growing competition from locally manufactured goods that are less priced. Apple is well known for its high-end, expensive products. However, consumers in developing nations are more concerned with product pricing than with the alleged value of expensive Apple brands. People are, therefore, more likely to select inexpensive local businesses than expensive, opulent Apple goods. Some of the company’s brands, such as the iPhone 5c, have suffered as a result in the Chinese market (Culpan, 2018). The company must therefore work to boost Chinese demand for its products. The culture of piracy must also be changed for Apple to compete in the Chinese market.



Techniques for Solving the Issues

Faced with tough competition from inexpensive local brands, Apple has been reinventing itself to expand its market in China. One of the mobile carriers the business has been using to interact with its customers and gain access to a bigger market is China Mobile Ltd. Apple’s method of marketing in the uncertain market has allowed it to reach millions of buyers (Haslam, Tsitsianis, Andersson, & Yin, 2013). The company also assembles its goods in close-by facilities, allowing it to sell them for less than it would if they were produced in the US. Aside from that, the company has been producing goods for the market. Note

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