Companies usually change their vision or mission once they have achieved those things or the company is pivoting. Your mission is where you are now. Your vision is where you want to be in three to five years. Here are some examples of old and new mission statement-

Apple’s older vision statement:

A computer in the hands of everyday people.

Apple’s current vision statement:

To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

UPS until 1991:

The leading package delivery company.

UPS after 1991:

The enablers of global e-commerce.

Microsoft old vision statement:

Put a computer on every desk and in every home.

Microsoft now:

Our mission is to empower every person and every organization on the planet to achieve more.

Stanford University in the past:

To become the Harvard of the West.

Stanford now:

A Purposeful University Knowledge, Learning & Innovation for a Rapidly Changing World

Nike in the 1960s:

Crush Adidas.

Nike now:

Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

You can see from these vision statements how organizations changed their focus as a reaction to changes in their world.

YOUR TASK- Find out about such a company, can be a local one, from your native country, which has changed its mission statement. Then, write about what kind of Strategic changes have accompanied this change in order to allign themselves to the new mission statement.

Also add which direction the company is headed to in the new decade?

Prepare a powerpoint presentation for 8-10 slides- 20 marks

Add a voice over for each slide -20 marks.


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